Two of the Biggest Lies that Marketers use and that I believe are leading to discouragement and defeat are:

1.  Success will be Quick
2.  Success will be Easy

This is the Marketing call of the Fitness Industry.  Lose 20 pounds in 20 minutes and still enjoy your favorite foods!  Nobody wants to hear that they will have to get uncomfortable, sacrifice time, and replace unproductive habits with productive ones.

This nonsense just leads to the vicious diet cycle that many of us are so familiar with.

 

You may get quick “results” but they don’t last and you have to work harder the next time.

Results will not be quick nor will they be easy.

Don’t you think that If it were easy, then everyone would be doing it? 

Word to the wise: 

When you hear someone promise that achieving results will be EASY please get up and leave.  What they’re actually promising are mediocre results and an emptier bank account.


It won’t be fast and it won’t be easy

I felt compelled to share this with everyone today because I think these two big lies are really causing people to become discouraged and ultimately defeated.

When we don’t have quick results and it isn’t comfortable or easy as was promised we think something is wrong with us and we’re ready to give up.  I would like to encourage anyone who is working toward any goal to keep going.

As I tell my clients all the time:  We’re playing the Long Game here.

I had to learn this the hard way. My impatience for quick and easy success has cost me lots of time and money over the years. 

So please put the guru promising Insta Results with comfort and ease on mute and continue to make daily improvements.

 

Stay the course and don’t think it’s strange when success is slower to come than you would like and you encounter difficulty along the way.

I hope this motivates you not to give up. Keep going.