Geneva

About Geneva Fortson

My mission is to empower people to become the best and healthiest versions of themselves so that they can LIVE BETTER. No gimmicks, No quick fixes, and no superficial approaches are used in my coaching. My coaching is for people living Real Life in the Real World. Real World. Real Life. Live Better.

Three Pieces of Advices to My Younger Self

When young women ask for advice that I would give my younger self, it all comes down to one central theme: Do not consistently choose the short stick and end up with a life you settled for and now regret.   Let Go of Timelines Many of us have timelines in our heads that we ... read more >

[January 2026] The Year of Yes – WARRRRRIOOOORSSS

My client offered my sister and me tickets to the Warriors Game, and for one brief moment, I considered saying no. I had some great excuses in my head: It was a weeknight, and I had to get up the next morning. Are you kidding? It’s the Warriors! It’s funny how when you’re used to ... read more >

January 2026 – Alignment

Alignment the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other I am out of alignment with the lifestyle my authentic self desires. It’s why every day feels like self-betrayal. I settled for this life, and I know it every day because I am ... read more >

December 2025 Strategy Lab: Alignment in 2026

The word alignment  is looking more and more like the word for 2026. Part of the issue with the last ten years is that I have been out of alignment with my values, my capabilities, my lifestyle, and my character. It has all been settling, so that is why it has been so disappointing. OF ... read more >

December 2025 Strategy Lab – A Peek Inside the Strategy Lab

I once worked in a highly chaotic environment because the leadership believed in focusing on execution first and then planning later. Projects were always thrown together at the last minute, with insufficient planning, leading to mediocre outcomes and stressed-out team members. Years ago, I took a mindset certification through the Mindset Performance Institute, and one ... read more >