Geneva

About Geneva Fortson

My mission is to empower people to become the best and healthiest versions of themselves so that they can LIVE BETTER. No gimmicks, No quick fixes, and no superficial approaches are used in my coaching. My coaching is for people living Real Life in the Real World. Real World. Real Life. Live Better.

World Class Training Camp: Reconnecting with my Starting Lineup

Training camp is about improving skills, getting into season-ready condition, and building bonds and relationships among the team. A team with poor chemistry that can’t work together or have a good working relationship will soon implode. Championship teams have been dismantled because two superstars couldn’t get along or the team was too busy fighting one ... read more >

World-Class Training Camp: Joining the 5 AM Club

As a lifelong San Francisco 49ers fan, I hate all things Dallas Cowboys except for the Dallas Cowboys Cheerleaders. They are so athletic and glamorous. You must be a superb athlete to pull off those high kicks and split jumps in their famous “Thunderstruck” routine. I watched the show Dallas Cowboys Cheerleaders: Making the Team ... read more >

G’s 2025 Recommended Reads

Non Fiction Lovely One, Ketanji Brown Jackson Fascism, Madeleine Albright The Kingdom, The Power, and The Glory, Tim Alberta Somehow: Thoughts on Love, Anne Lamott Every Little Step, Bobby Brown The First 20 Minutes: Surprising Science Reveals How We Can: Exercise Better, Train Smarter, Live Longer, Gretchen Reynolds The Power of Regret, Daniel Pink Original ... read more >

Leveling Up My Training: When it starts hurting, do two more!!

I really like Arnold Schwarzenegger. Kindergarten Cop was one of my favorite movies when I was a kid, and after watching the 2023 Netflix documentary Arnold, I was extremely impressed by what I learned about his time as governor of California. Initially, I was opposed to Arnold running because I felt a celebrity with no ... read more >

January 2026 Alignment – A World Class Mindset

Everything begins and ends with mindset. I used to be in a Mastermind group, and the leader would always preach about being “World Class.” He wasn’t just talking because he trained world-class athletes, so he knew exactly what it took to be on a world-class level. Some people think being world-class is about how much ... read more >

Three Pieces of Advices to My Younger Self

When young women ask for advice that I would give my younger self, it all comes down to one central theme: Do not consistently choose the short stick and end up with a life you settled for and now regret.   Let Go of Timelines Many of us have timelines in our heads that we ... read more >

[January 2026] The Year of Yes – WARRRRRIOOOORSSS

My client offered my sister and me tickets to the Warriors Game, and for one brief moment, I considered saying no. I had some great excuses in my head: It was a weeknight, and I had to get up the next morning. Are you kidding? It’s the Warriors! It’s funny how when you’re used to ... read more >